The Toy Amnesty

A selection of toys in the bin

This Easter we are coming to the rescue of parents nationwide, asking them to clear out all those pre-loved toys and help raise funds for life saving research. Simply request a free pick up and we’ll do the rest.


Calling all parents! The Easter Toy Amnesty is here!

From cuddly toys to train sets – and everything in between – this Easter, we are appealing to parents across Britain to stop tripping over those pieces of Lego and call our dedicated team of toy collectors.

Barbie sitting with a Jenga set and teletubby toys

To coincide with the Easter break, from Monday, 8 April until Friday, 12 April, our nationwide fleet of van drivers will be poised to swoop in and collect toys big and small, with all items donated going towards helping us to beat heart disease.  
We are also asking any generous donors to use the #MyToyStory hashtag on social media and tell us a bit about the toy they’re donating. You might even spot your donation on our dedicated photo wall. Or why not label up your item and tell the new owner a bit about where it came from. 

A selection of toys in a rubbish bin

Allison Swaine-Hughes, Retail Director at the British Heart Foundation said: 

“As a parent I know how easy it can be for toys to end up piled everywhere – with some not played with for months! The British Heart Foundation Toy Amnesty is here to help clear out those toys that are ready for a new home and a whole new set of adventures. Call the BHF for a free collection or pop in to one of our 550 shops and donate in person – you could even pick up one of our donated toys at the same time. Every item sold in a BHF shop helps us to raise even more funds for our life-saving heart research.” 
And it’s not just toys for little ones...

eBay Toy Expert at the British Heart Foundation, Chris Walker says collectable toys are just as popular: 

“Items such as Polly Pocket, Subbuteo, Corgi cars, Transformers, Star Wars and Lego, are all big sellers for us. They often have cult followings and are in demand from collectors. Toys from the 80s and early 1990s are popular too as a lot of the people who were children then have now grown up and become nostalgic for their childhood. Items like Sega and Nintendo are always welcome!’ 

Donate your pre-loved toys to your local British Heart Foundation shop and you can help the millions of children and adults across the UK living with heart and circulatory diseases – such as heart disease, stroke, vascular dementia and diabetes.